Controlling the narrative

From Slate:
Former Labor Secretary Robert Reich claims that "conservative Republicans have mastered the art of the political narrative and, in doing so, exiled Democrats from politics itself." He believes in "four stories that Americans had always heard and that made sense of the world they knew": the triumphant individual, the benevolent community, the mob at the gates, the rot at the top. Arguing that Kerry lost the election because he was unable to tap into these narratives, while Bush's war on terror "powerfully revived the Mob at the Gates tale," Reich insists that Democrats have to regain control over these stories.


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