Enough with the "framing" already!

I have definitely gotten sick of hearing the word "framing." OK, I read the Lakoff book, but it's certainly not the DaVinci Code for Democrats. Jane Hamsher's FireDogLake blog puts it bluntly:
The Green Knight has a great post called, quite aptly, Framing While the Earth Burns -- asking questions about the $350,000 fee George Lakoff negotiated to "reframe" the environmental movement. "So far, the results have been few," concludes the knight. This on the heels of the UN study on the state of the world that says the strain put on the earth by growing populations and expanding economic activity is extremely critical. "Much of the leadership of the environmental movement in the USA is now spending money and time navel-gazing and hoping for a set of magic words, while the world burns and ecosystems collapse," he says in his excellent rundown. On the subject of framing -- I friggin' hate that word, and in large part I think it's just an intellectual beat-off. You can talk all you want to about how the right has been successful in "framing" its issues, but their real success can be attributed to a tremendous organizational effort that can only be mimicked through a lot of hard work that starts at a one-on-one community level...If all the effort that went into all their gassing were used instead to walk out their doors, shake hands with their neighbors and talk from the heart about how they could change their community for the better, something might actually get done.

Good point, Jane. By the way, David Sirota recently wrote an article I linked to, actually called "A DaVinci Code for Democrats," that is potentially much more useful.


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